Librarian View
LEADER 02390cam a2200361 i 4500
001
991008347515807546
005
20251219122631.0
008
241005s2025 enka b 001 0 eng d
020
z| 9781529680447
q| (hardback)
020
a| 9781529680430
q| (paperback)
035
a| (OCoLC)1458612632
z| (OCoLC)1458613537
035
a| (OCoLC)on1458612632
040
a| YDX
b| eng
e| rda
c| YDX
d| YDX
d| OCLCO
d| HKP
d| HK-SYU
050
0
0
a| HF5415.1265
b| .H36 2025
050
4
a| HF5415.1265
b| .H365 2025
9| kkl
082
0
4
a| 658.87202854
2| 23
092
0
a| 658.872
b| HAN 2025
100
1
a| Hanlon, Annmarie,
e| author.
245
1
0
a| Digital marketing :
b| strategy, planning & disruption /
c| Annmarie Hanlon.
246
3
a| Strategy, planning and disruption
250
a| Third edition.
264
1
a| London ;
a| Thousand Oaks, California :
b| Sage,
c| [2025]
264
4
c| ©2025
300
a| xvii, 468 pages :
b| illustrations (chiefly color) ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references (pages [418]-452) and index.
520
a| "Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. A new running case study throughout the book which looks at Uber. Ethical Insights which highlight responsible marketing and support PRME. Professional Skills which address employability. Discover More and Digital Tools text boxes. Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing."--
c| Publisher's description
650
0
a| Internet marketing.
910
b| kkl
c| wsl
998
a| book
b| 19-12-25
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS340