Librarian View
LEADER 02683cam a2200409 i 4500
001
991008306364307546
005
20250523090623.0
008
230119s2024 nyua b 001 0 eng d
010
a| 2023002793
020
a| 9781032246598
q| (paperback)
020
z| 9781032251776
q| (hardback)
020
z| 9781003281924
q| (ebook)
040
a| DLC
b| eng
e| rda
c| DLC
d| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| HM741
b| .L563 2023
050
4
a| HM741
b| .L577 2024
9| kkl
082
0
0
a| 302.23/1
2| 23/eng/20230120
092
0
a| 302.231
b| LIP 2024
100
1
a| Lipschultz, Jeremy Harris,
d| 1958-
e| author.
245
1
0
a| Social media communication :
b| concepts, practices, data, law and ethics /
c| Jeremy Harris Lipschultz.
250
a| Fourth edition.
264
1
a| New York, NY ;
a| Abingdon, Oxon :
b| Routledge,
c| 2024.
264
4
c| ©2024
300
a| xxv, 415 pages :
b| illustrations ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"--
c| Provided by publisher.
650
0
a| Social media.
650
0
a| Social networks.
650
0
a| Online social networks.
650
0
a| Social media
x| Law and legislation.
650
0
a| Social media
x| Moral and ethical aspects.
910
a| nlw
b| kkl
c| wsl
998
a| book
b| 23-05-25
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR395