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沃顿创新课 : 创新思维带来有机增长
Day, George S., author.
北京市 : 中国科学技术出版社, 2023.
本书介绍了如何通过不断积累的创新实力,实现企业的加速增长.沃顿商学院乔治·戴伊教授是创新界的领军人物,他精心设计了一套丰富且充满创意的战略,通过创新促进有机增长,并运用大量新鲜的案例支撑创新增长的新观点.作者还向管理者们介绍了如何制定切实的增长战略,从14条增长路径 (包括满足潜在的和未达成的需求,克服消费障碍,在所有接触面改善客户体验等) 中寻找机遇
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Day, George S., |
| Subject: |
Organizational change Corporations Strategic planning Leadership |
| Publication Year: | 2023 |
| Language: | Chinese |
| Published: | 北京市 : 中国科学技术出版社, 2023. |
| ISBN: | 9787523600597 752360059X |
| Series: | 沃顿商学院系列 |
| Notes: | Translation of: Innovation prowess : leadership strategies for accelerating growth. Includes bibliographical references. |
| Course: |
BUS540 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| Chinese Book (2/F) | 494.2 1806 2023 | Available |