Debug: No search context available for navigation
International business : the challenges of globalization
Wild, John J, author.
Harlow, England : Pearson, [2024]
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Wild, John J, |
| Subject: |
International business enterprises International trade |
| Publication Year: | 2024 |
| Language: | English |
| Published: | Harlow, England : Pearson, [2024] |
| ISBN: | 9781292450315 1292450312 |
| Notes: | Includes bibliographical references (pages 422-434) and indexes. |
| Course: |
BUS417 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.049 WIL 2024 | Available |