Basic marketing research

MLA

Churchill, Gilbert A., Tom J Brown, and Tracy A Suter. Basic Marketing Research : Customer Insights and Managerial Action. Tenth edition Boston, MA: Cengage, 2024.

APA

Churchill, G. A., Brown, T. J., & Suter, T. A. (2024). Basic marketing research : customer insights and managerial action. Tenth edition Boston, MA: Cengage.

Chicago

Churchill, Gilbert A., Tom J. Brown, and Tracy A. Suter. Basic Marketing Research: Customer Insights and Managerial Action. Tenth edition Boston, MA: Cengage, 2024.