Fundamentals of business
Fundamentals of Business, fourth edition (2023) is a 434-page open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism; accounting and finance; personal finances; and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business, and is shared under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 license.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Poff, Ron, |
| Subject: |
Business Business |
| Publication Year: | 2023 |
| Language: | English |
| Published: | Blacksburg, VA : Virginia Tech Publishing, [2023] |
| ISBN: | 9781957213255 1957213256 |
| Notes: | Includes bibliographical references. |
| Course: |
IFYP020 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 650 SKR 2023 | Available |