Librarian View
LEADER 02120cam a22003493i 4500
001
991008275467607546
005
20241129150114.0
008
190306s2020 enka b 001 0 eng d
020
a| 9781786273840
q| (paperback)
035
a| (CaONFJC)73055507
040
d| NNfCLS
b| eng
e| rda
d| HK-SYU
050
4
a| HF5415.153
b| .R39 2020
082
0
4
a| 658.5'75
2| 23
092
0
a| 658.575
b| RAY 2020
100
1
a| Raymond, Martin,
d| 1961-,
e| author.
245
1
4
a| The trend forecaster's handbook /
c| Martin Raymond.
250
a| Second edition.
264
1
a| London :
b| Laurence King Publishing,
c| 2020.
264
4
c| ©2020
300
a| 240 pages :
b| illustrations (black and white, and colour) ;
c| 29 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer–insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step–by–step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf." --
c| Amazon.
650
0
a| New products.
650
0
a| Consumer behavior.
650
0
a| Consumers
x| Attitudes.
650
0
a| Motivation research (Marketing)
910
b| wlc
c| wsl
998
a| book
b| 29-11-24
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GDM521