Librarian View
LEADER 02665cam a2200445 i 4500
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991008266969007546
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20250110091234.0
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210907s2021 enka b 001 0 eng d
010
a| 2020042739
015
a| GBC0F4229
2| bnb
016
7
a| 019971005
2| Uk
020
z| 9781789663235
q| (hardback)
020
a| 9781789663204
q| (paperback)
020
z| 9781789663211
q| (ebook)
035
a| (OCoLC)on1198088695
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| YDX
d| OCLCO
d| UKMGB
d| UKOBU
d| HK-SYU
042
a| pcc
043
a| e-uk---
050
0
0
a| HD59
b| .G686 2021
082
0
0
a| 659.2
2| 23
092
0
a| 659.2
b| GRE 2021
100
1
a| Gregory, Anne,
d| 1953-
e| author.
245
1
0
a| Planning and managing public relations campaigns :
b| a strategic approach /
c| Anne Gregory.
250
a| Fifth edition.
264
1
a| London, United Kingdom ;
a| New York, NY :
b| Kogan Page,
c| 2021.
264
4
c| ©2021
300
a| ix, 334 pages :
b| illustrations ;
c| 24 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| PR in practice series
500
a| Previous edition: 2015
504
a| Includes bibliographical references and index.
520
a| "Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks"--
c| Provided by publisher.
650
0
a| Public relations
x| Management.
650
0
a| Public relations
z| Great Britain.
830
0
a| PR in practice series
910
b| kkl
c| wsl
998
a| book
b| 10-01-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR450