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HKSYU Library

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    991008266968907546
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    20241014135102.0
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    130702t20142014caua b 001 0 eng d
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    a| 2013025596
    020
     
     
    a| 9781118122198 q| (paperback)
    020
     
     
    a| 1118122194 q| (paperback)
    020
     
     
    z| 9781118419120 q| (pdf)
    020
     
     
    z| 9781118416396 q| (epub)
    035
     
     
    a| b52011999-852julac_network
    035
     
     
    a| (julac-retro)16194105
    040
     
     
    a| DLC b| eng e| rda c| DLC d| YDX d| YDXCP d| CDX d| NLM d| OCLCF d| OCLCO d| HUA d| NhCcYME d| HK-SYU
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    a| pcc
    043
     
     
    a| n-us---
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    0
    0
    a| R118 b| .S33 2014
    082
    0
    0
    a| 610.1/4 2| 23
    092
    0
     
    a| 610.14 b| SCH 2014
    100
    1
     
    a| Schiavo, Renata, e| author.
    245
    1
    0
    a| Health communication : b| from theory to practice / c| Renata Schiavo.
    250
     
     
    a| Second edition.
    264
     
    1
    a| San Francisco, CA : b| Jossey-Bass, c| [2014]
    264
     
    4
    c| ©2014
    300
     
     
    a| xxxii, 623 pages : b| illustrations ; c| 24 cm
    336
     
     
    a| text 2| rdacontent
    337
     
     
    a| unmediated 2| rdamedia
    338
     
     
    a| volume 2| rdacarrier
    504
     
     
    a| Includes bibliographical references (pages [539]-592) and indexes.
    520
     
     
    a| "Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"-- c| Provided by publisher.
    650
     
    0
    a| Communication in medicine z| United States.
    650
     
    0
    a| Health promotion z| United States.
    650
     
    0
    a| Health planning z| United States.
    910
     
     
    b| kkl c| wsl
    998
     
     
    a| book b| 14-10-24
    945
     
     
    h| Principal l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| JOUR232