Librarian View
LEADER 02532nam a22003853i 4500
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991008266968607546
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20241205143023.0
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220901s2021 caua b 001 0 eng d
010
a| 2021444073
020
a| 9781492052432
035
a| (CaONFJC)92124411
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| QA76.9.U83
b| L498 2021
082
0
4
a| 005.437
2| 23
092
0
a| 005.437
b| LEV 2021
100
1
a| Levy, Jaime,
e| author.
245
1
0
a| UX strategy :
b| product strategy techniques for devising innovative digital solutions /
c| Jaime Levy.
246
3
0
a| Product strategy techniques for devising innovative digital solutions
250
a| Second edition.
264
1
a| Sebastopol, CA :
b| O'Reilly Media, Inc.,
c| 2021.
264
4
c| ©2021
300
a| xiv, 282 pages :
b| color illustrations ;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references (pages 269-274) and index.
520
a| "User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniques. Explore marketplace opportunities by conducting competitive research and analysis. Design experiments using rapid prototypes that are focused on the business model. Conduct online user research to gain valuable insights quickly on any budget. Test business ideas and validate marketing channels by running online advertising and landing page campaigns."
c| Back cover.
650
0
a| User-centered system design.
650
0
a| Human-computer interaction.
650
0
a| User interfaces (Computer systems)
650
0
a| Web sites
x| Design.
910
b| kkl
c| wsl
998
a| book
b| 05-12-24
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| MDIT210