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Understanding business
Nickels, William G., author
New York, NY : McGraw Hill LLC, [2024]
Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Understanding Business is the Gold Standard in teaching resources with course supplements tightly aligned with chapter concepts to enhance retention and boost student engagement.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Nickels, William G., |
| Subject: |
Industrial management Business |
| Publication Year: | 2024 |
| Language: | English |
| Published: | New York, NY : McGraw Hill LLC, [2024] |
| ISBN: | 9781266813016 1266813012 |
| Notes: | Includes bibliographical references and indexes. 1 Taking Risks and Making Profits within the Dynamic Business Environment 2 Understanding Economics and How It Affects Business 3 Doing Business in Global Markets 4 Demanding Ethical and Socially Responsible Behavior 5 How to Form a Business 6 Entrepreneurship and Starting a Small Business 7 Management and Leadership 8 Structuring Organizations for Today's Challenges 9 Production and Operations Management10 Motivating Employees11 Human Resource Management: Finding and Keeping the Best Employees12 Dealing with Employee-Management Issues13 Marketing: Helping Buyers Buy14 Developing and Pricing Goods and Services15 Distributing Products16 Using Effective Promotions17 Understanding Accounting and Financial Information18 Financial Management19 Using Securities Markets for Financing and Investing Opportunities20 Money, Financial Institutions, and the Federal ReserveBonus A: Working within the Legal EnvironmentBonus B: Using Technology to Manage InformationBonus C: Managing RiskBonus D: Managing Personal Finances and Investing |
| Course: |
IFYP020 BUS100 BUS200 BUS252 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 650 NIC 2024 | Available |