Essentials of marketing analytics

MLA

Hair, Joseph F., Dana E Harrison, and Haya Ajjan. Essentials of Marketing Analytics. [Second edition], International student edition. New York, NY: McGraw Hill Education, 2024.

APA

Hair, J. F., Harrison, D. E., & Ajjan, H. (2024). Essentials of marketing analytics. [Second edition], International student edition. New York, NY: McGraw Hill Education.

Chicago

Hair, Joseph F., Dana E. Harrison, and Haya Ajjan. Essentials of Marketing Analytics. [Second edition], International student edition. New York, NY: McGraw Hill Education, 2024.