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LEADER 02187cam a2200361 i 4500
001
991008211569607546
005
20240403104324.0
008
220922s2023 enka e b 001 0 eng d
010
a| 2022946944
020
z| 9781529754063
q| (hardback)
020
z| 1529754062
q| (hardback)
020
a| 9781529754056
q| (paperback)
020
a| 1529754054
q| (paperback)
040
a| DLC
b| eng
e| rda
c| DLC
d| H2E
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415.32
b| .S48 2023
082
0
0
a| 658.8/342
2| 23/eng/20230622
092
0
a| 658.8342
b| SET 2023
100
1
a| Sethna, Zubin,
e| author.
245
1
0
a| Consumer behaviour /
c| Zubin Sethna.
250
a| Fifth edition.
264
1
a| London :
b| SAGE Publications Ltd,
c| [2023]
300
a| xxiii, 584 pages :
b| color illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Previous edition: published as by Zubin Sethna & Jim Blythe. 2019.
504
a| Includes bibliographical references and index.
520
a| Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--
c| Back cover
650
0
a| Consumer behavior
v| Textbooks.
910
b| kkl
c| wsl
998
a| book
b| 03-04-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS360