Librarian View
LEADER 02435cam a2200397 i 4500
001
991008198861107546
005
20251017155935.0
008
231101t20222022nyua b 001 0 eng d
010
a| 2021048560
020
z| 9780367538392
q| hardcover
020
a| 9780367533533
q| paperback
020
z| 9781003083467
q| ebook
024
8
a| 40031373061
035
a| (DLC) 2021048560
035
a| 16392917
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCF
d| OCLCO
d| UKMGB
d| OCLCO
d| YDX
d| HK-SYU
042
a| pcc
050
0
4
a| P90
b| .D445 2022
9| wsl
050
0
4
a| P90
b| .D44185 2022
092
0
a| 302.2301
b| DEF 2022
100
1
a| DeFleur, Melvin L.
q| (Melvin Lawrence),
d| 1923-2017,
e| author.
245
1
0
a| Mass communication theories :
b| explaining origins, processes, and effects /
c| Melvin L. DeFleur, Margaret H. DeFleur.
250
a| Second edition.
264
1
a| New York :
b| Routledge, Taylor & Francis Group,
c| 2022.
264
4
c| ©2022
300
a| x, 356 pages :
b| illustrations ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"--
c| Provided by publisher.
650
0
a| Mass media.
700
1
a| DeFleur, Margaret H.,
e| author.
910
a| kct
b| qyt
c| wsl
998
a| book
b| 29-02-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR220