Wellness in whiteness : biomedicalization and the promotion of whiteness and youth among women
This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of 'ageless beauty', 'brightened', youthful skin and solutions to 'pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Mire, Amina, |
| Subject: |
Body image Body image in women Beauty, Personal Whites Aging |
| Publication Year: | 2020 |
| Language: | English |
| Published: | Abingdon, Oxon : Routledge, an imprint of the Taylor & Francis Group, 2020. |
| ISBN: | 9780815377443 0815377444 |
| Series: | Routledge research in gender and society |
| Notes: | Includes bibliographical references and index. Situating skin-whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racializing consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index. |
| Course: |
SOC403 |
Availability at HKSYU Library
Online Resources
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 155.333 MIR 2020 | Available |