Librarian View
LEADER 03040cam a2200469 i 4500
001
991008195368407546
005
20231215091502.0
008
200701s2021 enka b 001 0 eng d
010
a| 2020945627
015
a| GBC0D4457
2| bnb
016
7
a| 019928715
2| Uk
020
z| 9781789666038
q| (hardback)
020
z| 1789666031
q| (hardback)
020
a| 9781789666014
q| (paperback)
020
a| 1789666015
q| (paperback)
020
z| 9781789666021 (ebook)
035
a| (OCoLC)1197767172
z| (OCoLC)1130900287
z| (OCoLC)1235774823
035
a| (OCoLC)on1197767172
040
a| UKMGB
b| eng
e| rda
c| UKMGB
d| OCLCO
d| OCLCF
d| YDX
d| BDX
d| TOH
d| GO4
d| HNK
d| HK-SYU
050
4
a| HF5415.1265
b| .R93 2021
082
0
4
a| 658.872
2| 23
092
0
a| 658.872
b| RYA 2021
100
1
a| Ryan, Damian,
e| author.
245
1
0
a| Understanding digital marketing :
b| a complete guide to engaging customers and implementing successful digital campaigns /
c| Damian Ryan.
246
3
0
a| Complete guide to engaging customers and implementing successful digital campaigns.
250
a| Fifth edition.
264
1
a| London :
b| KoganPage,
c| 2021.
300
a| xxii, 426 pages :
b| illustrations ;
c| 24 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| "Online resources"--Cover.
504
a| Includes bibliographical references and index.
505
0
a| Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
520
a| The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
650
0
a| Internet marketing.
650
0
a| Social media.
650
0
a| Strategic planning.
650
0
a| Marketing
x| Management.
910
a| jz
b| kkl
c| wsl
998
a| book
b| 15-12-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GED113