Librarian View
LEADER 03636cam a2200361Ii 4500
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20240103162703.0
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230925s2020 si a b 000 0 eng d
020
a| 9789811586163
q| (hbk)
020
z| 9789811586170
q| (electronic bk.)
020
z| 9811586179
q| (electronic bk.)
020
z| 9787030622348
q| (co-publisher's edition)
040
a| EBLCP
b| eng
e| rda
c| EBLCP
d| YDX
d| UKAHL
d| DCT
d| S2H
d| UPM
d| YDXIT
d| OCLCF
d| GW5XE
d| OCLCO
d| EBLCP
d| HK-SYU
050
4
a| P129
b| .Y36 2020
082
0
4
a| 401/.41
2| 23
092
0
a| 401.41
b| YAN 2020
100
1
a| Yang, Wenhui.
0| http://id.loc.gov/authorities/names/n2006042968
245
1
2
a| A cross-cultural study of commercial media discourses :
b| from the perspective of cognitive semantics /
c| Wenhui Yang
246
3
a| From the perspective of cognitive semantics
264
1
a| Singapore :
b| Springer,
c| 2020
300
a| xiii, 157 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references.
505
0
a| Chapter 1 Introduction -- Chapter 2 News Discourse and Cognitive Studies -- Chapter 3 Research Design -- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports -- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN) -- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC) -- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses -- Chapter 8 Conclusion
520
a| This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
650
0
a| Discourse analysis.
0| http://id.loc.gov/authorities/subjects/sh85038362
650
0
a| Applied linguistics.
0| http://id.loc.gov/authorities/subjects/sh85006168
650
0
a| Communication.
0| http://id.loc.gov/authorities/subjects/sh85029027
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 03-01-24
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| ENG213