Librarian View
LEADER 02816cam a22005178i 4500
001
991008191068407546
005
20231110111802.0
008
230404t20232024nyua b 001 0 eng d
010
a| 2023013592
020
a| 9781266149061
q| (hardcover)
020
a| 9781266090608
q| (paperback)
020
a| 9781266854668
q| (spiral bound)
020
z| 9781266856136
q| (ebook other)
020
z| 9781266857218
q| (ebook)
024
1
z| 1266090606
q| (MHID)
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
4
a| HF5823
b| .B387 2023
082
0
0
a| 659.1
2| 23/eng/20230404
092
0
a| 659.1
b| BEL 2023
100
1
a| Belch, George E.
q| (George Edward),
d| 1951-
e| author.
245
1
0
a| Advertising and promotion :
b| an integrated marketing communications perspective /
c| George E. Belch & Michael A. Belch, San Diego State University.
246
3
0
a| Integrated marketing communications perspective
250
a| Thirteenth edition, International student edition
263
a| 2309
264
1
a| New York, NY :
b| McGraw Hill LLC,
c| [2023]
264
4
a| ©2024
300
a| xxxi, 759, [71] pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and indexes.
520
a| "Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
c| Provided by publisher.
650
0
a| Advertising.
650
0
a| Sales promotion.
650
0
a| Communication in marketing.
700
1
a| Belch, Michael A.,
e| author.
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 10-11-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| ACT314
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS240
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| IFYP021
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA130
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR450
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA330