Advertising and promotion

MLA

Belch, George E, and Michael A Belch. Advertising and Promotion : an Integrated Marketing Communications Perspective. Thirteenth edition, International student edition New York, NY: McGraw Hill LLC, 2023.

APA

Belch, G. E, & Belch, M. A. (2023). Advertising and promotion : an integrated marketing communications perspective. Thirteenth edition, International student edition New York, NY: McGraw Hill LLC.

Chicago

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Thirteenth edition, International student edition New York, NY: McGraw Hill LLC, 2023.