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Business communication : developing leaders for a networked world
Cardon, Peter W., author.
New York, N.Y. : McGraw Hill LLC, [2024]
"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Cardon, Peter W., |
| Subject: |
Business communication Business enterprises Business communication |
| Publication Year: | 2024 |
| Language: | English |
| Published: | New York, N.Y. : McGraw Hill LLC, [2024] |
| ISBN: | 9781266158216 1266158219 |
| Notes: | Includes bibliographical references and index. |
| Course: |
BUS303 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.45 CAR 2024 | Available |