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Strategic management and business policy : globalization, innovation, and sustainability
Wheelen, Thomas L., author.
Hoboken, NJ : Pearson, [2024]
"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Wheelen, Thomas L., |
| Subject: |
Strategic planning Strategic planning |
| Publication Year: | 2024 |
| Language: | English |
| Published: | Hoboken, NJ : Pearson, [2024] |
| ISBN: | 9780137928156 0137928157 |
| Notes: | Revised edition of Strategic management and business policy, [2018] Includes bibliographical references and index. |
| Course: |
BUS460 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.4012 STR 2024 | Available |