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The digital multinational : navigating the new normal in global business

Nambisan, Satish, author.
Cambridge, Massachusetts : The MIT Press, [2022]

"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--

Bibliographic Information


Format: Book
Author: Nambisan, Satish,
Subject: International business enterprises
Regionalism
Globalization
Publication Year:2022
Language:English
Published:Cambridge, Massachusetts : The MIT Press, [2022]
ISBN:9780262046329
0262046326
Series:Management on the cutting edge
Notes:Includes bibliographical references and index.
Course: BUS383

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 658.054678 NAM 2022 Available