Librarian View
LEADER 03106cam a2200457 i 4500
001
991008191060607546
005
20231207124704.0
008
210624t20222022enka b 001 0 eng d
010
a| 2021026580
020
a| 9781032052199
q| (paperback)
020
a| 1032052198
q| (paperback)
020
z| 9781032052182
q| (hardcover)
020
z| 103205218X
q| (hardcover)
020
z| 9781003196617
q| (electronic book)
035
a| (DLC) 2021026580
035
a| (OCoLC)1258044184
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| YDX
d| HNK
d| HK-SYU
042
a| pcc
050
4
a| HF5415.125
b| .M473 2022
082
0
0
a| 658.8/342
2| 23
092
0
a| 658.8342
b| MES 2022
100
1
a| Mesquita, José Marcos Carvalho de,
e| author.
245
1
0
a| Marketing analytics :
b| statistical tools for marketing and consumer behavior using SPSS /
c| José Marcos Carvalho de Mesquita and Erik Kostelijk.
246
3
a| Statistical tools for marketing and consumer behavior using SPSS
264
1
a| Abingdon, Oxon ;
a| New York, NY :
b| Routledge, Taylor & Francis Group,
c| 2022.
264
4
c| ©2022
300
a| ix, 200 pages :
b| illustrations ;
c| 25 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| Business analytics
504
a| Includes bibliographical references and index.
520
a| "Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"--
c| Provided by publisher.
650
0
a| Marketing
x| Statistical methods.
650
0
a| Marketing
x| Data processing.
630
0
0
a| SPSS (Computer file)
700
1
a| Kostelijk, Erik,
e| author.
830
0
a| Business analytics (Routledge (Firm))
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 07-12-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS240