Marketing analytics

MLA

Mesquita, José Marcos Carvalho de, and Erik Kostelijk. Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using Spss. Abingdon, Oxon: Routledge, Taylor & Francis Group, 2022.

APA

Mesquita, J. Marcos Carvalho de, & Kostelijk, E. (2022). Marketing analytics : statistical tools for marketing and consumer behavior using SPSS. Abingdon, Oxon: Routledge, Taylor & Francis Group.

Chicago

Mesquita, José Marcos Carvalho de, and Erik Kostelijk. Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS. Abingdon, Oxon: Routledge, Taylor & Francis Group, 2022.