Research methods and data analysis for business decisions : a primer Using SPSS
"This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations." --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Sallis, James E., |
| Subject: |
Statistics Executives Sampling (Statistics) Quantitative research Social sciences Statistics |
| Publication Year: | 2021 |
| Language: | English |
| Published: | Cham, Switzerland : Springer Nature, [2021] |
| ISBN: | 9783030844233 3030844234 |
| Series: | Classroom companion. Business, |
| Notes: | Translation of : Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP, Excel og Spss, 3. utgave. Includes bibliographical references and index. |
| Course: |
GDM516 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 519.5 SAL 2021 | Available |