Entrepreneurship, innovation and technology : a guide to core models and tools
"Entrepreneurship, Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development and open innovation, taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy." --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Lorenzo, Oswaldo, |
| Subject: |
Entrepreneurship Technological innovations Business planning |
| Publication Year: | 2018 |
| Language: | English |
| Published: | Abingdon, Oxon ; Routledge, 2018. |
| ISBN: | 9781138497610 1138497614 |
| Series: | Routledge Focus |
| Notes: | Includes bibliographical references and index. |
| Course: |
MDIT330 MDIT404 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.421 LOR 2018 | Available |