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LEADER 03976cam a2200505 i 4500
001
991008165262207546
005
20230818094933.0
008
220512s2023 nyua b 001 0 eng d
020
z| 9781138332553
q| (hbk.)
020
z| 1138332550
q| (hbk.)
020
a| 9781138332560
q| (pbk.)
020
a| 1138332569
q| (pbk.)
020
z| 9781000603811
q| (ePub ebook)
020
z| 9781000603774
q| (PDF ebook)
020
z| 9781003291497
q| (ebook)
035
a| (OCoLC)1328029330
040
a| UKMGB
b| eng
e| rda
c| UKMGB
d| OCLCF
d| YDX
d| KSU
d| UtOrBLW
d| HK-SYU
050
4
a| P96.A86
b| G58 2023
082
0
4
a| 070.43
2| 23
092
0
a| 070.43
b| GIT 2023
100
1
a| Gitner, Seth,
e| author.
245
1
0
a| Multimedia storytelling for digital communicators in a multiplatform world /
c| Seth Gitner ; with a foreword by Thomas R. Kennedy
250
a| Second edition
264
1
a| New York, NY ;
a| London :
b| Routledge,
c| 2023
300
a| xxxii, 512 pages :
b| illustrations (black and white) ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Previous edition: 2015
520
a| "Incorporating how-to's on everything from website and social media optimization to screenwriting, this textbook provides readers with the tools for successfully merging new multimedia technology with very old and deep-rooted storytelling concepts. Topics covered include: how to understand conflict, characters, and plot development; conducting successful interviews; editing video in post-production; and sourcing royalty-free music and sound effects. The book also includes a range of supplemental material, including exercises for each chapter, interviews with seasoned professionals, key terms, and review questions. New to this edition are thoroughly updated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques, to reflect current industry trends"--
c| Publisher's website
504
a| Includes bibliographical references and index
505
0
a| Visual storytelling: In what ways do we think about visual storytelling every day? -- Story structure: How do you tell a story to be made into a film? -- The visual storyteller's tool box: What kinds of equipment are needed for gathering multimedia content? -- The internet and social media: How are the internet and social media affecting visual storytelling? -- The building blocks of visual storytelling: How are visual images created and combined logically to tell a coherent story with a beginning, middle, and end? -- Editing a video in post-production: Why do motion pictures and news videos utilize specific editing techniques? -- Multimedia storytelling in entertainment: How do you write a script and tell a story visually within a designed reality? -- Multimedia storytelling in journalism: How can multimedia storytelling be used to tell true-life stories? -- Multimedia storytelling in strategic communications: What makes an effective strategy to push a brand visually on multiple platforms? -- Visual storytelling with mobile devices: How do you use a mobile device to tell high-quality visual stories using your personal phone's camera? -- Visual innovation and storytelling: What innovative tools and platforms do we use to tell and view new forms of visual stories?
650
0
a| Mass media
x| Authorship.
650
0
a| Digital storytelling.
650
0
a| Broadcast journalism.
650
0
a| Online journalism.
650
0
a| Interactive multimedia.
650
0
a| Reporters and reporting.
700
1
a| Kennedy, Thomas R.
910
a| kct
b| kkl
c| wsl
998
a| book
b| 18-08-23
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| IDP312
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GED113
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| IDP301