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Business intelligence, analytics, data science, and AI : a managerial perspective
Sharda, Ramesh, author.
Boston : Pearson, [2024]
"Analytics, Data Science, and Artificial Intelligence (AI) have become the technology drivers of today. All major companies and organizations are creating new organizational units focused on analytics to help them become more effective and efficient in their operations. Decision makers are using more computerized tools to support their work, and even consumers are using analytics tools, either directly or indirectly, to make decisions on routine activities such as shopping, health/healthcare, travel, and entertainment"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Sharda, Ramesh, |
| Subject: |
Business intelligence Industrial management |
| Publication Year: | 2023 |
| Language: | English |
| Published: | Boston : Pearson, [2024] |
| ISBN: | 9780137931286 013793128X |
| Notes: | Includes bibliographical references and index. An overview of business intelligence, analytics, and data science -- Descriptive analytics I : nature of data, statistical modeling, and visualization -- Descriptive analytics II : business intelligence and data warehousing -- Predictive analytics I : data mining process, methods, and algorithms -- Predictive analytics II : text, web, and social media analytics -- Prescriptive analytics : optimization and simulation -- Big data concepts and tools -- Future trends, privacy and managerial considerations in analytics. |
| Course: |
BUS307 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.472 SHA 2024 | Available |