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Business intelligence, analytics, data science, and AI : a managerial perspective

Sharda, Ramesh, author.
Boston : Pearson, [2024]

"Analytics, Data Science, and Artificial Intelligence (AI) have become the technology drivers of today. All major companies and organizations are creating new organizational units focused on analytics to help them become more effective and efficient in their operations. Decision makers are using more computerized tools to support their work, and even consumers are using analytics tools, either directly or indirectly, to make decisions on routine activities such as shopping, health/healthcare, travel, and entertainment"--

Bibliographic Information


Format: Book
Author: Sharda, Ramesh,
Subject: Business intelligence
Industrial management
Publication Year:2023
Language:English
Published:Boston : Pearson, [2024]
ISBN:9780137931286
013793128X
Notes:Includes bibliographical references and index.
An overview of business intelligence, analytics, and data science -- Descriptive analytics I : nature of data, statistical modeling, and visualization -- Descriptive analytics II : business intelligence and data warehousing -- Predictive analytics I : data mining process, methods, and algorithms -- Predictive analytics II : text, web, and social media analytics -- Prescriptive analytics : optimization and simulation -- Big data concepts and tools -- Future trends, privacy and managerial considerations in analytics.
Course: BUS307

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 658.472 SHA 2024 Available