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International management : managing across borders and cultures : text and cases

Deresky, Helen, author.
Harlow : Pearson, [2023]

"International Management: Managing Across Borders and Cultures explores how recent developments and trends within a hypercompetitive digitally driven global economy present managers with challenging situations. Companies seeking to operate overseas are confronted with varied and dynamic environments in which they must accurately navigate the political, legal, technological, competitive, and cultural factors that shape their strategies and operations. The fate of overseas operations depends greatly on the international manager's cultural skills and sensitivity as well as on their ability to carry out the company's strategy within the context of the host country's business practices"--

Bibliographic Information


Format: Book
Author: Deresky, Helen,
Subject: International business enterprises
Industrial management
Publication Year:2023
Language:English
Published:Harlow : Pearson, [2023]
ISBN:9781292430362
1292430362
Notes:Includes bibliographical references and index.
Course: BUS415

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 658.049 DER 2023 Available