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HKSYU Library

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    LEADER 02344cam a2200421 i 4500
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    991008136064907546
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    20230224135358.0
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    150126s2015 miua b 001 0 eng
    010
     
     
    a| 2014048336
    020
     
     
    a| 9780472052523 (paperback)
    020
     
     
    z| 9780472072521 (hardback)
    020
     
     
    z| 9780472120895 (e-book)
    035
     
     
    a| (julac-retro)12619868
    040
     
     
    a| DLC b| eng e| rda c| DLC d| YDX d| YDXCP d| BTCTA d| BDX d| OCLCF d| HK-SYU
    042
     
     
    a| pcc
    043
     
     
    a| a-ko---
    050
    0
    0
    a| HM742 b| .H35 2015
    082
    0
    0
    a| 302.23/1 2| 23
    092
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    a| 302.231 b| HAL 2015
    245
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    a| Hallyu 2.0 : b| the Korean wave in the age of social media / c| Sangjoon Lee and Abe Mark Nornes, editors
    246
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    a| Korean wave in the age of social media
    264
     
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    a| Ann Arbor : b| University of Michigan Press, c| 2015.
    264
     
    4
    c| ©2015
    300
     
     
    a| vi, 268 pages : b| illustrations ; c| 23 cm.
    336
     
     
    a| text 2| rdacontent
    337
     
     
    a| unmediated 2| rdamedia
    338
     
     
    a| volume 2| rdacarrier
    490
    1
     
    a| Perspectives on contemporary Korea
    504
     
     
    a| Includes bibliographical references and index.
    520
     
     
    a| "Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- c| Back cover.
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    a| Social media z| Korea (South)
    650
     
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    a| Popular culture z| Korea (South)
    700
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    a| Lee, Sangjoon, e| editor.
    700
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    a| Nornes, Markus, e| editor.
    830
     
    0
    a| Perspectives on contemporary Korea
    910
     
     
    a| nlw b| mkl c| wsl
    998
     
     
    a| book b| 24-02-23
    945
     
     
    h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| SOC403