Librarian View
LEADER 03230cam a2200445 i 4500
001
991008129767107546
005
20251023114925.0
008
220120s2023 enka b 001 0 eng d
010
a| 2022002489
015
a| GBC285332
2| bnb
016
7
a| 020585119
2| Uk
020
z| 9780367444013
q| (hardback)
020
z| 0367444011
q| (hardback)
020
a| 9780367444754
q| (paperback)
020
a| 0367444755
q| (paperback)
020
z| 9781003009498
q| (ebook)
035
a| (OCoLC)1293449128
z| (OCoLC)1292925168
035
a| (OCoLC)on1293449128
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| OCLCO
d| UKMGB
d| UKOBU
d| YDX
d| HKP
d| HK-SYU
042
a| pcc
050
4
a| HF5415.1265
b| .S65 2023
050
4
a| HF5415.1265
b| .S658 2023
9| wsl
082
0
0
a| 658.8/72
2| 23/eng/20220120
092
0
a| 658.872
b| CHA 2023
100
1
a| Chaffey, Dave,
d| 1963-
e| author.
240
1
0
a| EMarketing excellence
245
1
0
a| Digital marketing excellence :
b| planning, optimizing and integrating online marketing /
c| Dave Chaffey and PR Smith.
250
a| Sixth edition.
264
1
a| London ;
a| New York, NY :
b| Routledge,
c| 2023.
300
a| xxxvi, 638 pages :
b| illustrations (some color) ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises"--
c| Provided by publisher.
650
0
a| Internet marketing.
700
1
a| Smith, P. R.
q| (Paul Russell),
d| 1957-
e| author.
910
a| nlw
b| wsl
998
a| book
b| 26-04-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130