Librarian View
LEADER 02824cam a2200409 i 4500
001
991008120669507546
005
20250922151422.0
008
181001s2020 caua b 001 0 eng c
010
a| 2018040418
020
a| 9781544332680
q| paperback
q| alkaline paper
024
8
a| 40028928621
035
a| (OCoLC)1057240622
035
a| (OCoLC)on1057240622
040
a| LBSOR/DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| YDX
d| YUS
d| H2E
d| HK-SYU
042
a| pcc
050
0
0
a| P91.3
b| .B385 2020
050
4
a| P91.3
b| .B474 2020
9| wsl
082
0
0
a| 302.23072/1
2| 23
092
0
a| 302.23072
b| BER 2020
100
1
a| Berger, Arthur Asa,
d| 1933-
e| author.
245
1
0
a| Media and communication research methods /
c| Arthur Asa Berger.
246
3
0
a| Media & communication research methods
246
1
4
a| Media and communication research methods :
b| an introduction to qualitative and quantitative approaches
250
a| Fifth edition.
264
1
a| Thousand Oaks, California :
b| SAGE Publications, Inc.,
c| [2020]
300
a| xix, 463 pages :
b| illustrations ;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
520
a| "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
c| Back cover.
504
a| Includes bibliographical references (pages 441-450) and indexes.
505
0
a| What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports.
650
0
a| Mass media
x| Research
x| Methodology.
650
0
a| Communication
x| Research
x| Methodology.
910
a| kct
b| mkl
c| wsl
998
a| book
b| 03-02-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR203