Marketing

MLA

Kerin, Roger A., and Steven W Hartley. Marketing. Sixteenth edition. New York, NY: McGraw-Hill LLC, 2023.

APA

Kerin, R. A., & Hartley, S. W. (2023). Marketing. Sixteenth edition. New York, NY: McGraw-Hill LLC.

Chicago

Kerin, Roger A., and Steven W. Hartley. Marketing. Sixteenth edition. New York, NY: McGraw-Hill LLC, 2023.