Librarian View
LEADER 02018cam a2200361 a 4500
001
991007660359707546
005
20220623124636.0
008
190918s2017 enka rb 001 0 eng d
020
a| 9781349957996
q| (pbk.)
020
z| 9781352000115
q| (ebook)
020
z| 9781352000108
q| (hc.)
035
a| (HKSYU)b19090481-852hksyu_inst
040
d| HK-SYU
050
4
a| HD69.B7
b| A383 2017eb
092
0
a| 658.827
b| ADV 2017
245
0
0
a| Advances in Chinese Brand Management /
c| edited by John M.T. Balmer, Weifeng Chen.
260
a| London :
b| Palgrave Macmillan UK :
b| Imprint :
b| Palgrave Macmillan,
c| 2017.
300
a| x, 354 p. :
b| ill. ;
c| 21 cm
490
1
a| Journal of Brand Management: Advanced Collections
504
a| Includes bibliographical references and index.
520
a| This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.
650
0
a| Business.
650
0
a| Marketing research.
650
0
a| Customer relations
x| Management.
650
0
a| International business enterprises.
700
1
a| Balmer, John M. T.
700
1
a| Chen, Weifeng.
830
0
a| Journal of brand management: advanced collections.
907
a| b19090481
b| 08-01-22
c| 18-09-19
910
a| nlw
b| mkl
935
a| (HK-SYU)500986183
9| ExL
998
a| book
b| 29-02-20
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| SOC371