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Zoning China : online video, popular culture, and the state

Li, Luzhou Nina, author
Cambridge : The MIT Press, 2019

"China is the world's largest market for cultural products, including films produced abroad in the USA and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audiences and box office revenues? Why not more, especially when the same government approves a much larger number of movies for online distribution in China? These and a host of other fascinating questions get answered in this deeply researched account of what the author describes as a policy of cultural zoning. This book analyzes the way in which the Chinese government differently regulates video that is distributed online and video distributed via broadcast, created a "zoned" media environment in which more independence is allowed online than in broadcast. In doing so, the author provides insight into Chinese popular culture and the distinct features of governance in the Chinese environment. Zoning China examines how online video developed as an alternative to television in China in the last two decades"--

Bibliographic Information


Format: Book
Author: Li, Luzhou Nina,
Subject: Mass media
Mass media policy
Television broadcasting policy
Internet videos
Streaming video
Publication Year:2019
Language:English
Published:Cambridge : The MIT Press, 2019
ISBN:9780262043175
0262043173
Series:Information policy series
Notes:Includes bibliographical references (pages 257-287) and index
Introduction -- Culture before the Millennium -- Stay Left : Post-2000 Television Drama Production in China -- Early Online Video : A Political Economic Perspective -- Piracy, Internet Culture, and the Early Online Video Industry -- Bidding on the Rights to Stream : the Industry, Copyright, and New Cultural Flows -- Online Video as an Emerging Network of Cultural Production -- Epilogue: The Operation of a Dual Cultural Sphere ... And?
WorldShare provided record
Course: GEC105
GEB109

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 302.230951 LI 2019 Available