Debug: No search context available for navigation
Business model generation : a handbook for visionaries, game changers, and challengers
Osterwalder, Alexander.
Hoboken, NJ : Wiley, c2010.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Osterwalder, Alexander. |
| Subject: |
Business planning New business enterprises Strategic planning |
| Publication Year: | 2010 |
| Language: | English |
| Published: | Hoboken, NJ : Wiley, c2010. |
| ISBN: | 9780470876411 0470876417 9780470876411 (pbk. : alk. paper) |
| Notes: | Includes bibliographical references. 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
| Course: |
MDIT330 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.4012 OST 2010 | Due Date:2026-04-08 |