Consumer behavior

MLA

Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. Twelfth edition. Upper Saddle River, New Jersey: Pearson Education, 2019.

APA

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior. Twelfth edition. Upper Saddle River, New Jersey: Pearson Education.

Chicago

Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. Twelfth edition. Upper Saddle River, New Jersey: Pearson Education, 2019.