Librarian View
LEADER 02807cam a2200397 i 4500
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991002346989707546
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20221024172610.0
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220324s2019 nyua b 001 0 eng
010
a| 2018018850
020
a| 9780190861063
q| (pbk.)
035
a| (HKSYU)b21544128-852hksyu_inst
035
a| (OCoLC)1033576553
z| (OCoLC)1044861104
z| (OCoLC)1049607268
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| YDX
d| ZLM
d| DRB
d| YDX
d| OCLCO
d| EQO
d| OCLCO
d| OSU
d| UtOrBLW
d| HK-SYU
042
a| pcc
050
0
4
a| P91.3
b| .W74 2019
082
0
0
a| 302.2/072
2| 23
092
0
a| 302.2072
b| QUA 2019
245
0
0
a| Quantitative research methods for communication :
b| a hands-on approach /
c| Jason S. Wrench, State University of New York at New Paltz... [and three others]
250
a| Fourth edition
264
1
a| New York :
b| Oxford University Press,
c| [2019]
264
4
c| ©2019
300
a| xxxvii, 629 pages :
b| illustrations ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index
505
0
a| An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and American Psychological Association style -- Research structure and literature reviews -- Variables -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods -- Hypothesis testing -- Descriptive statistics -- Chi-square ([chai]2) test of independence -- Independent samples T tests -- One-way analysis of variance -- Correlation -- Regression -- Presenting research
520
a| "Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms." -- Publisher's description
650
0
a| Communication
x| Research
x| Methodology.
650
0
a| Communication
x| Statistical methods
700
1
a| Wrench, Jason S.,
e| author.
907
a| b21544128
b| 21-05-22
c| 24-03-22
910
a| ykc
b| mkl
935
a| (HK-SYU)501048660
9| ExL
998
a| book
b| - -
c| m
d| a
e| -
f| eng
g| nyu
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR203