Lead with a story

MLA

Smith, Paul. Lead with a Story : a Guide to Crafting Business Narratives That Captivate, Convince, and Inspire. New York: American Management Association, 2012.

APA

Smith, P. (2012). Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire. New York: American Management Association.

Chicago

Smith, Paul, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire. New York: American Management Association, 2012.