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LEADER 05635cam a2201405 a 4500
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991001590519707546
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20220623125217.0
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121213s2013 enka b 001 0 eng d
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a| 9781849205726 (hbk.)
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a| 1849205728 (hbk.)
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a| 9781849205733 (pbk.)
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a| 1849205736 (pbk.)
035
 
 
a| (HKSYU)b14895080-852hksyu_inst
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a| UKMGB b| eng c| UKMGB d| OCLCO d| YDXCP d| CDX d| UAB d| HUA d| NhCcYME d| HK-SYU
050
 
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a| HD9999.C9472 b| D38 2013
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0
4
a| 338.477 2| 23
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a| 338.477 b| DAV 2013
100
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a| Davies, Rosamund.
245
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a| Introducing the creative industries : b| from theory to practice / c| Rosamund Davies and Gauti Sigthorsson.
260
 
 
a| London : b| Sage, c| 2013.
300
 
 
a| x, 269 p. : b| ill. ; c| 24 cm.
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a| Includes bibliographical references (p. [247]-262) and index.
650
 
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a| Cultural industries.
700
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a| Sigthorsson, Gauti.
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a| b14895080 b| 08-01-22 c| 12-05-14
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a| nlw b| df
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a| (HK-SYU)500837535 9| ExL
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t| Acknowledgements p| viii
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t| Introduction: How to Use This Book p| ix
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l| 1. t| What are the Creative Industries? p| 1
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t| Defining the Creative Industries p| 1
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t| Studying the Creative Industries - Three Approaches p| 7
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t| Summary p| 20
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t| Recommended Reading p| 20
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l| 2. t| Creativity and Commerce p| 22
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t| Patronage: Wealth, Power and Religion in Italian Renaissance Painting p| 24
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t| The Marketplace: English Theatre in the Time of Shakespeare p| 29
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t| Reproduction and Mass-production: The Print Revolution p| 31
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t| Industrial Production p| 34
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t| Industrialized Media Production: The Studio System p| 38
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t| Summary p| 41
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t| Recommended Reading p| 41
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l| pt. 1 t| Working in the Creative Industries p| 43
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l| 3. t| Institutions, Ownership and Entrepreneurship p| 45
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t| The Organization of Production p| 46
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t| Workplaces p| 55
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t| Work Structures p| 57
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t| Work Patterns p| 59
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t| Finding Work p| 60
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t| Career Trajectories and Portfolios p| 62
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t| National and International Perspectives p| 65
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t| Summary p| 68
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t| Recommended Reading p| 68
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l| 4. t| The Business of Creativity p| 70
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t| Sole Traders and Microbusinesses p| 70
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t| Financing a Creative Business p| 79
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t| Contracts and Rights p| 79
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t| Business Models p| 80
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t| PEST: Political, Economic, Social and Technological Factors p| 84
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t| Clustering and the Sense of Creative Community p| 86
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t| Summary p| 89
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t| Recommended Reading p| 90
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l| 5. t| Work Routines and Work Cultures p| 92
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t| Employees: Staffers, In-house Workers p| 92
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t| Freelancers and Portfolio Workers p| 102
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t| Networking p| 104
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t| Equality of Opportunity? p| 114
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t| Summary p| 120
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t| Recommended Reading p| 120
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l| pt. 2 t| Production and Circulation of Products p| 123
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l| 6. t| Creative Producers and Products p| 125
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t| Creative Goods and Services: Tangible and Intangible p| 125
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t| Creative Originals Producers p| 126
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t| Creative Content Producers p| 128
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t| Creative Experience Providers p| 131
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t| Creative Service Providers p| 132
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t| From Simple Creative Goods to Complex Creative Goods p| 134
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t| Summary p| 137
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t| Recommended Reading p| 137
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l| 7. t| Research, Development and Production p| 138
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t| Research and Development p| 138
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t| Production p| 147
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t| Summary p| 156
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t| Recommended Reading p| 156
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l| 8. t| Circulation: Marketing and Distribution of Creative Products p| 158
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t| Circulation p| 158
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t| The Mass Market Model p| 159
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t| Channels of Distribution and Marketing p| 160
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t| What is Marketing? p| 161
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t| Selling Stuff: Retail and its Disruptions p| 163
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t| Summary p| 173
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t| Recommended Reading p| 173
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l| pt. 3 t| The Creative Economy p| 175
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l| 9. t| Institutional Commissioning and Financing Structures p| 177
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t| Business Models in the Television Sector p| 177
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t| Commissioning in Television p| 179
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t| How Do Writers and Producers Get TV Commissions? p| 180
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t| Finding a Route In p| 184
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t| Commissioning and the Business of Magazine Publishing p| 187
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t| Summary p| 193
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t| Recommended Reading p| 193
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l| 10. t| Clients, Funders and Going It Alone p| 195
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t| Working to Brief: The Client Relationship p| 195
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t| Public Funding p| 203
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t| Entrepreneurial Approaches p| 206
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t| Self-funding p| 211
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t| Crowdfunding p| 213
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t| Summary p| 215
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t| Recommended Reading p| 216
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l| 11. t| The Changing Economic Landscape p| 217
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t| Creativity and Commerce: Novelty, Risk and Change p| 218
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t| Changing Work Routines and Work Cultures p| 219
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t| Changing Structures and Models p| 223
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t| Jobs That Don't Exist Yet p| 225
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t| Recommended Reading p| 226
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t| Glossary p| 227
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t| References p| 247
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t| Index p| 263
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a| book b| 04-06-14 c| m d| a e| - f| eng g| enk h| 0 i| 0
945
 
 
h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| GEA106