Librarian View
LEADER 02390cam a2200421Ii 4500
001
991000835659707546
005
20220623120014.0
008
210528s2021 enka b 001 0 eng
010
a| 2020015123
020
a| 9781138701403
q| (pbk)
020
z| 9781138701397
q| (hbk)
020
z| 9781315204079
q| (ebk)
035
a| (HKSYU)b21234085-852hksyu_inst
035
a| (DLC) 2020015123
040
a| DLC
b| eng
e| rda
c| DLC
d| HKP
d| HK-SYU
042
a| pcc
050
4
a| GV716
b| .S397 2021
082
0
0
a| 796.068/8
2| 23
092
0
a| 796.068
b| SEY 2021
100
1
a| Seymour, Alan,
d| 1949-
e| author.
245
1
0
a| Digital sport marketing :
b| concepts, cases and conversations /
c| Alan Seymour and Paul Blakey.
264
1
a| Abingdon, Oxon ;
a| New York, NY :
b| Routledge,
c| 2021.
264
4
c| ©2021
300
a| xii, 247 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course"--
c| Provided by publisher.
650
0
a| Sports
x| Marketing
x| Technological innovations.
650
0
a| Sports administration
x| Technological innovations.
700
1
a| Blakey, Paul,
d| 1969-
e| author.
907
a| b21234085
b| 08-01-22
c| 28-05-21
910
b| mkl
935
a| (HK-SYU)501028142
9| ExL
998
a| book
b| 06-12-21
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR231