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LEADER 03111cam a2200409 i 4500
001
991000574099707546
005
20250912180845.0
008
210323t20192013ne a b 000 0 eng d
020
a| 9789063695316
q| (paperback)
035
a| (HKSYU)b21181123-852hksyu_inst
040
a| YDX
b| eng
e| rda
c| YDX
d| OCLCQ
d| BDX
d| IJC
d| HK-SYU
050
4
a| HF5822
b| .A537 2019
9| wsl
082
0
4
a| 659.101/9
2| 23
092
0
a| 659.1019
b| AND 2019
100
1
a| Andrews, Marc,
d| 1978-
e| author.
245
1
0
a| Hidden persuasion :
b| 33 psychological influence techniques in advertising /
c| Andrews, Van Leeuwen & Van Baaren.
246
3
0
a| 33 psychological influence techniques in advertising
246
3
a| Thirty-three psychological influence techniques in advertising
264
1
a| Amsterdam :
b| Bis,
c| 2019.
264
4
c| ©2013
300
a| 191 pages :
b| illustrations (chiefly color) ;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references.
505
1
a| Acknowledging resistance -- Fluency -- Foot-in-the-door -- Promised land -- Self-persuasion -- Altercasting -- Social proof -- Guarantees -- Attractiveness -- Humor -- Scarcity -- Fleeting attraction -- Decoy -- That's not all -- Mere exposure -- Anchoring -- Astroturfing -- Anthropomorphism -- Trustworthiness -- Disrupt & reframe -- Metaphors -- Implementation intentions -- Reciprocity -- God terms -- Sex -- Authority -- Loss or gain -- Recency & primacy -- Fear appeals -- Doublespeak -- Projection -- Door-in-the-face -- Subliminals.
520
a| Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.
650
0
a| Advertising
x| Psychological aspects.
650
0
a| Persuasion (Psychology)
650
0
a| Visual communication.
700
1
a| Leeuwen, Mattheis Lars van,
d| 1980-
e| author.
700
1
a| Baaren, Rickert Bart van,
d| 1975-
e| author.
907
a| b21181123
b| 25-09-21
c| 23-03-21
910
a| wpc
b| mkl
935
a| (HK-SYU)501015420
9| ExL
998
a| book
b| 25-05-21
c| m
d| a
e| -
f| eng
g| ne
h| 0
i| 0
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA310