Librarian View
LEADER 01432cam a22003618a 4500
001
991000574049707546
005
20221024172039.0
008
061201r20201983enkach b 001 0 eng
020
a| 1853756156
020
a| 9781853756153 (pbk.)
035
a| (HKSYU)b21181111-852hksyu_inst
035
a| (OCoLC)76936480
035
a| b20343954-852julac_network
035
a| (julac-retro)10946519
040
a| UKM
c| UKM
d| YDXCP
d| H2K
d| HK-SYU
082
0
4
a| 659.1
2| 22
092
0
a| 659.1
b| OGI 2020
100
1
a| Ogilvy, David,
d| 1911-1999.
245
1
0
a| Ogilvy on advertising /
c| David Ogilvy.
260
a| London :
b| Wellback,
c| 2020
300
a| 224 p. :
b| ill. (some col.), ports., facsims. ;
c| 25 cm
500
a| Originally published: London: Pan, 1983
500
a| "This edition published in 2020 by Wellback" -- T.p. verso.
520
a| "A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry." -- Provided by publisher
504
a| Includes bibliographical references (p. 218) and index.
650
0
a| Advertising
650
0
a| Advertisers
650
0
a| Sales promotion
907
a| b21181111
b| 01-06-21
c| 23-03-21
910
a| wpc
b| mkl
935
a| (HK-SYU)501017418
9| ExL
998
a| book
b| 01-06-21
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA310