Subject: Marketing channels - HKSYU Course Resources Search Results

Start Over Subject Marketing channels

1. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York, NY : Routledge, 2025.

JOUR232

PRA460

2. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York : Routledge, 2022

PRA460

3. Marketing channel strategy: an omni-channel approach

book cover

New York ; Routledge, 2020.

GDM524