Subject: Advertising / Subject: Marketing channels - HKSYU Course Resources Search Results

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1. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York, NY : Routledge, 2025.

JOUR232

PRA460

2. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York : Routledge, 2022

PRA460