1. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
2. Place branding and public diplomacy [Basingstoke, Hampshire, UK] : Palgrave Macmillan, 2007- ACT312
4. Journal of marketing theory and practice. Statesboro, GA : Association of Marketing Theory and Practice, 1992- BUS304
6. Journal of research in marketing and entrepreneurship. Bingley, England : Emerald Group Pub. BUS252 BUS483
7. International journal of nonprofit and voluntary sector marketing. [London] ; Henry Stewart Publications, ©1999- ACT314
