2. Journal of product innovation management. New York, NY : Elsevier Science Pub., ©1984- BUS252 BUS483
3. The journal of consumer research. Chicago, Illinois : Journal of Consumer Research, [1974]- BUS340
4. Journal of the Academy of Marketing Science. Greenvale, N.Y. : Academy of Marketing Science, 1973- BUS130 BUS340 BUS351