Subject: Business planning / Subject: Advertising media planning - HKSYU Course Resources Search Results

Start Over Subject Business planning Subject Advertising media planning

1. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York, NY : Routledge, 2025.

JOUR232

PRA460

2. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York : Routledge, 2022

PRA460

3. Advertising account planning: new strategies in the digital landscape

book cover

Pardun, Carol J.,

Lanham : Rowman & Littlefield, [2020]

PRA440