1. Customer relationship management: concepts, applications and technologies Buttle, Francis, Abingdon, Oxon : Routledge, 2024. BUS240 BUS485
2. Customer relationship management: a global approach Chakravorti, Samit, Los Angeles : SAGE Publishing, 2023. BUS485
3. Learn data mining through Excel: a step-by-step approach for understanding machine learning methods Zhou, Hong, New York : Apress, [2023]. BUS485
