Course: PRA460 / Subject: Mass media and business - HKSYU Course Resources Search Results

Start Over Course PRA460 Subject Mass media and business

1. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York, NY : Routledge, 2025.

JOUR232

PRA460

2. The media handbook: a complete guide to advertising media selection, planning, research, and buying

book cover

Katz, Helen E.,

New York : Routledge, 2022

PRA460